Black Friday has exploded into a worldwide celebration of consumption, with savvy shoppers making the most of a cut-price pre-Christmas bargain bonanza.
Prices are cut for 24 hours on Friday, November 23, in an attempt to get shoppers splashing the cash.
The day originated in the US and earned its name as the day shops “move into the black” – meaning they can cover their costs.
However many retailers have started spreading their deals over longer periods, with some sales lasting two weeks.
Customers sometimes queue for hours or even days to get first choice on the best bargains.
And Black Friday has earned notoriety with events descending into violence, with distressed shoppers angrily arguing over appliances.
Some stores preview the sale items helping people plan for the big day.
Experts advise shoppers to prepare for Black Friday by targeting what you want before the sales start – saving time, effort and unnecessary spending.
Best Black Friday 2018 retailers (online and in store):
Amazon: Technology and gaming items historically features heavily on Black Friday. Amazon has also offered discounts on fashion and jewellery.
Argos: This shop is also popular with shoppers looking for discounted toys, tech and electronics like laptops and TVs.
Currys PC World: The high street institution offers savings on tech, gadgets and electrical items.
GAME: The store has form on discounting on the latest console bundles and games.
John Lewis: This retailer will match rivals’ prices on popular tech, home and fashion lines.
Tesco: It has been suggested the majority of deals that the supermarket giant runs this year will be in store.
READ MORE: Amazon Black Friday 2018 deals
Best Black Friday tips:
Arriving early to head the queue guarantees savvy shoppers the pick of discounts.
Bargains can pop up over the course of a week – such as Cyber Monday.
Research your target goods online first to see their average price instead of impulsively splashing out on something.
Avoid getting distracted by other deals that may not actually save shoppers any money.